The goal of the Urtak project is to put the tools of public opinion research in the people's hands.
Our project was inspired by the words of the West Indian thinker CLR James, who wrote, "A sample poll can only investigate what the pollsters know, and it cannot even do that properly."
From this idea came a simple proposition, that a group of people, working together, will always be able to ask more insightful questions than one person alone.
With Urtak, anyone can invite their community to participate in collaborative public opinion research. There is no better way to find out what a community thinks, what it has in common, and what divides it.
The Urtak technology is available free of charge. Its potential is limited only by participation.
“There is no monopoly on polling or upon knowledge of polling.”
– George Gallup, 1948.